Jim "Taco" Gerik's impact on the film world has been earned through hs dedication and 20 plus years of experience in the business. He has been the recipient of over 50 major industry awards this year alone for excellence in film achievement. Jim's accomplishments have been accelerated through his ability to recognize and groom up-and-coming talent in all areas of film production, creating an ensemble production team unsurpassed in "creative productivity". His special gift is a unique directorial eye for picture and his willingness to push himself creatively without compromise. Jim made a name for himself in the music industry, where he had the opportunity to work with some of the biggest names in the business. He evolved into music videos during the 80's where he was allowed to "run on the wild side" in the film world, ultimately reinventing what others had casually accepted as "the way it was done". Taco's passion, evident in this films, can be directly linked to his passion for life. His beliefs and his desires make a difference and move all who witness his work. He makes each piece his own always striving for perfection and cinsistently pioneering new techniques to captivate and keep the viewers ey. The results are emotionally driven, thought provoking and inspiring. Jim "Taco" Gerik enjoys a fine reputation from those who work with him and those who he creates work for. His pictures speak for themselves.